OUR SERVICES
We mainly provide two types of services, the statistic analysis and the machine learning models
Statistic Analysis
The statistic analysis is used in order to study and visualize through graphics the influence of one of your sales parameters on your results. This analysis can make an important impact on performances as it provides insights on finding an optimal sales strategy. The graphic above is a small excerpt from one of our earlier project. The grey curve represents the amount of marketing calls made on a certain time slot and the black curve indicates the chance to make deals on a marketing call. This analysis permitted the company to move their “power hours” in order to obtain best performances.
Machine Learning Model
The machine learning model is used to predict an outcome based on your past experience. An accurate model can save you a lot of time and energy by better targeting the outcome you want and then optimize your performances. For example, a core objective of one of our previous projects was to predict the leads of a telemarketing campaign based on the target company parameters and the features of the prospect called. The algorithm performed with a 97% accuracy on the lead prediction. This allowed the company to focus their calls on 150 prospects instead of the previous 12 000, while obtaining more leads in the process.
The environmental impact of data storage
Sending thousands of marketing mails and keeping thousands of call records is not energy free. A lot of electricity is used in data centers to run storage devices and keep the overall ambient temperature safe for equipment. According to carbon footprint expert Mike Berners-Lee, the storage of a regular email has a footprint of about 4g of CO2 and heavier mails can have a footprint of up to 50g of CO2. The carbon footprint of an audio record is even higher.
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Think about how much energy you could save by targeting your prospects 100 times more precisely ?
